By Elizabeth K. Fischer
What is in it for your customer to do business with you? How do you answer that question? Do you answer that question from your customer’s point of view? Find out what customers want from marketing. Discover the secret to unlocking the hidden treasure within your customers about your business. Learn how to use what you learn to do more profitable marketing and to increase the profits in your business.
Just What Is in It for Your Customer to Do Business with You?
“Packed with street smarts and case studies that show the ONLY way to make money in any business is to focus on the people. Read this one!” Dr. Joe Vitale, author, The Attractor Factor.
“Elizabeth Fischer explores marketing from the exact standpoint from which it should be explored — the customer’s. She reminds you that marketing is never about you, but about the customer. And every customer knows it. Her new book lets you know it, too.” Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books, over 14 million sold; now in 43 languages.”
“This book is wonderfully wise! As a business person, you will enjoy this book. You will learn that it is your responsibility to earn your customer’s confidence and not expect your customer’s patronage. This is a long-gone expectation. This book will help you learn how to be successful in doing just that.” Robert Popelka, Director of Retail Advertising, Reinhart Companies, La Crosse, WI
- Part 1 What’s in It for Me?
- No Name Customer Opening
- The “Wrong” Me
- Developing a Customer
- How to Grow Your Business
- Focus on Your Customer
- Junk Food Marketing
- Your Customer Has All the Answers
- Communication Is the Key
- Part 2 What “I” Want
- Tell the Truth
- Give the Whole Story…
- Share Your Knowledge
- Live Up to Your Promises
- Translate What’s in It for Me
- Refrain from Using Jargon
- Skip the Cliches
- Be Quick to Respond, Deliver…
- Make It Easy and Convenient…
- Seek Me Out
- Cultivate Me as a Customer
- Treat Me as a VIP
- Give Me Personal Attention in Service
- What I Want
- Part 3 How to Talk to Me
- Why Don’t Business People Talk…
- What Asking Your Customer Does
- Ask Me
- Form Questions That Answer Your Questions
- Ask Your Customer Your Questions
- Tell Me
- Maintain Contact with Me
- No Name Customer Closing
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