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A book written for entrepreneurs by an entrepreneur about the
mistakes she made her first five years in business.
Read More! |
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Find out about the twenty-six mistakes businesspeople make buying advertising.
Read More! |
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Get a cup of coffee, relax, and enjoy the stories, memoirs, and poems of the Chippewa Valley
Writers' Group.
Read More! |
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Get a fresh view of your marketing from an expert outside your business can be very
helpful. To learn more about Elizabeth K. Fischer and her company, Profitable Sales and
Marketing, please CLICK HERE!
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Listen to an excerpt from
What's in It for Me? Marketing from the Customer's Point of View
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What's in It for Me? Marketing from the Customer's Point of View
What is in it for your customer to do business with you?
How do you answer that question? Do you answer that question
from your customer's point of view? Find out what customers want
from marketing. Discover the secret to unlocking the hidden
treasure within your customers about your business. Learn how to use
what you learn to do more profitable marketing and to increase
the profits in your business.
Just What Is in It for Your Customer to Do Business
with You?
“Packed with street smarts and case studies that show
the ONLY way to make money in any business is to focus on the people.
Read this one!”
Dr. Joe Vitale, author, The Attractor Factor.
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"Elizabeth Fischer explores marketing from the exact standpoint from which it should be explored
-- the customer's. She reminds you that marketing is never about you, but about the customer. And every customer knows it.
Her new book lets you know it, too." Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing
series of books, over 14 million sold; now in 43 languages.”
Comment
"This book is wonderfully wise! As a business person, you will enjoy this book.
You will learn that it is your responsibility to earn your customer's confidence and not
expect your customer's patronage. This is a long-gone expectation. This book will help you
learn how to be successful in doing just that." Robert Popelka, Director of Retail Advertising,
Reinhart Companies, La Crosse, WI
Contents
- Part 1 What's in It for Me?
- No Name Customer Opening
- The "Wrong" Me
- Developing a Customer
- How to Grow Your Business
- Focus on Your Customer
- Junk Food Marketing
- Your Customer Has All the Answers
- Communication Is the Key
- Part 2 What "I" Want
- Tell the Truth
- Give the Whole Story...
- Share Your Knowledge
- Live Up to Your Promises
- Translate What's in It for Me
- Refrain from Using Jargon
- Skip the Cliches
- Be Quick to Respond, Deliver...
- Make It Easy and Convenient...
- Seek Me Out
- Cultivate Me as a Customer
- Treat Me as a VIP
- Give Me Personal Attention in Service
- What I Want
- Part 3 How to Talk to Me
- Why Don’t Business People Talk...
- What Asking Your Customer Does
- Ask Me
- Form Questions That Answer Your Questions
- Ask Your Customer Your Questions
- Tell Me
- Maintain Contact with Me
- No Name Customer Closing
Price: $14.95 plus tax, shipping and handling.
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